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iPhone Authors: Elizabeth White, David H Deans, Carmen Gonzalez, Liz McMillan, Scott Hirsch

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Goldstar iOS app Makes Anytime, Anywhere Event Discovery and Purchase a Reality

“If you want to help people find something to do with their free time, it’s not enough to build a slick piece of software and load in some data feeds. That’s the easy part,” says Goldstar CEO Jim McCarthy.

Getting the hard part right has been the key to Goldstar’s success - serving the needs of live entertainment consumers and driving new audiences to the 5000 plus venue partners looking to grow their revenues and reach new audiences. It’s how McCarthy and his co-founders bootstrapped the company to over $100 million this year.

For four million people, Goldstar is the first place people go to find something great to do - with half-price tickets to thousands of shows and events, making live entertainment a part of their everyday lives. By creating a powerful app for event discovery and purchase, Goldstar makes this even easier.

Goldstar members have adopted mobile channels which now account for nearly half of all usage of the service. “Goldstar members have moved to mobile and taken us with them,” McCarthy said, “We’ve spent the last couple years investing in that expectation and it’s paying off. Every improvement we’ve made to our mobile portfolio has been immediately embraced, and that’s why, with the app, we expect that more than half our business will be through mobile channels in the near future.”

The Goldstar app makes live entertainment itself more accessible to the tens of millions of people around the country who say they’d like to go out more than they do. “People go to live shows less than they want to. We know this from survey data,” continues McCarthy. “The main reason is the friction and inconvenience, and we’ve taken that away. Tens of millions of people would rather be in a live show tonight than what they’re actually planning to do and this app can change that.”

About the Goldstar App [http://www.goldstar.com/app] – Available Now in Apple iOS App Store

Goldstar’s new app connects users in all major U.S. cities to thousands of events for sale, legendary value on tickets, and the biggest source of user reviews and event information through a beautiful, easy to use, and powerful new app. The Goldstar app brings all the functionality of Goldstar to iPods, iPhones and iPads, so a user can use it anytime to find events however they want. Users can search by location, by date, by event type, or search on a specific event. If they’re just looking for recommendations or to find out what’s hot in their city, the app does that too. If a user has tickets to an upcoming show, the app makes it easy to get critical information or even directions for the event, and move it into Passbook.

About Goldstar

Since 2002, Goldstar (www.goldstar.com), the world’s biggest ticket booth, has been making live entertainment a part of everyday life for nearly 4 million members. Goldstar combines progressive technology with a wide variety of live entertainment options for a one-of-a-kind ticketing experience featuring half-price tickets and unparalleled features that help members make decisions on entertainment and include their friends. More than 5,000 venues in major US cities partner with Goldstar to sell out their events, reach new audiences and maximize revenue. The company is headquartered in Pasadena, CA, with offices in San Francisco, CA and Portland, OR. Additional information on Goldstar can be found at http://www.goldstar.com/company and http://www.goldstar.com/company/press_room.

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