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Conduit Frees App Creation from the Desktop, Moves it to Mobile

Conduit (www.conduit.com), the recognized leader in breakthrough engagement solutions for web and mobile publishers, today announced that it is bringing its popular, web-based do-it-yourself (DIY) app-creation platform directly to mobile devices. The new “Mobile from Mobile” platform revolutionizes the app-creation experience by allowing anyone to create custom apps straight from their smartphone, without the need to outsource coding or hire costly developers. More than 200,000 apps have already been created via Conduit Mobile by computer users, generating over 1.8 billion interactions since it was launched in beta. Now, anyone who owns a phone can create an app.

“Mobile from Mobile” utilizes Facebook Connect to instantly and seamlessly incorporate publishers’ existing content into fully-functional apps that are compatible with all major mobile devices – including iPhone, Android, and tablets. As internet usage continues to migrate from desktop and laptop computers to mobile devices, publishers and a range of professionals are increasingly using these tools to manage their business on the go. The new app-creation platform seamlessly turns a Facebook page into an app directly from a mobile phone and is an ideal solution for small businesses and organizations needing to expand audiences and strengthen customer loyalty.

“Our mission at Conduit Mobile has always been to democratize app creation for everyone – from businesses to bands to brands to bloggers,” said Li-at Karpel Gurwicz, Conduit Mobile's Marketing Director. “’Mobile from Mobile’ represents a dramatic expansion of that mission. The ability to build an app on the same device on which it is used is both forward-thinking and convenient. As a leader in the app creation space, it's only fitting that Conduit Mobile takes this important step. With the market expansion to smartphone app-creation, we expect our current number of over 20 million app downloads to grow quickly and significantly.”

“Mobile devices are where consumers are turning to shop, find content, and complete more and more of their daily tasks,” Karpel Gurwicz said. “With ‘Mobile from Mobile,’ now any publisher can reach into their pocket, take out a smartphone, and complete the entire app creation process – no computer needed.”

Publishers also have the ability to monetize apps created with the Conduit Mobile platform, providing additional revenue streams for their business. Location-based banner ads can be incorporated into apps when they are created or updated, and publishers can also choose to create a paid app. Like its web-based platform, Conduit Mobile’s “Mobile from Mobile” also offers an option to include in-app features designed to increase customer loyalty and sales, such as coupons, loyalty cards, e-commerce links, and reservation forms.

Conduit Mobile’s “Mobile from Mobile” offering can be accessed from any mobile device by visiting: http://mobile.conduit.com/

About Conduit

Conduit is the leading provider of cloud-based solutions that empower web and mobile publishers to engage their users anytime, anywhere across multiple platforms. Founded in 2005, Conduit was recently ranked as one of the world's most valuable private tech companies, worth close to $1.5B in its latest valuation. More than 260,000 publishers of all sizes leverage the company's innovative solutions to generate billions of monthly interactions with over 250 million end users. The Conduit Mobile platform offers a powerful solution for the fast-growing mobile front, enabling businesses to create a strong mobile presence, reach a wider audience, and build a mobile community. Featuring a host of tools and customization options, our unique platform makes it remarkably simple to create quality mobile apps for all leading mobile devices (iPhone, iPad, Android, and HTML5), and engage mobile users with no coding necessary.

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