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Appcelerator Announces Insights, Delivering Game-Changing Mobile Analytics for Executives to Measure Mobile Success

New Capability Offers a Unique, Intuitive User Experience, Providing Enterprises With Anywhere, Anytime Access to Key Performance Indicators (KPIs) and Eliminates Costly Manual Reporting

MOUNTAIN VIEW, CA -- (Marketwired) -- 12/18/13 -- Appcelerator, provider of the leading mobile enterprise platform, today announced Appcelerator Insights, the newest member of its Analytics family. The product delivers real-time analytics on mobile devices for IT executives and line of business owners who lack meaningful business insight into their apps and require manual building of business-focused reports from web analytics tools.

In today's reality where mobile expectations for usability and performance are higher than ever, Appcelerator Insights enables business and IT professionals to measure key success metrics across their apps, including acquisition, engagement, retention, and quality.

Benefits of Appcelerator Insights include:

  • Anywhere, anytime access to mobile success KPIs
  • Unprecedented visibility into the quality of mobile apps
  • Instant impact analysis of campaigns and launches
  • Identification of trending problems within a mobile strategy
  • Elimination of costly manual reporting efforts

Appcelerator Insights enables Business and IT professionals to track the success of their mobile app projects from anywhere in real time. It is built with the Appcelerator SDK to deliver a native cross-platform, intuitive experience that business and IT professionals alike can leverage to continuously stay up-to-date with the performance of their mobile projects. Insights is integrated as a core part of the Appcelerator Platform.

Using Appcelerator Insights, mobile business owners have a powerful way to continually track and analyze the following key metrics for their mobile app portfolio over time:

  • Acquisition: Includes the number of app installs and connected devices to show the level of user activity over time
  • Engagement: Includes the number of active sessions and session duration to determine who are the users and how long they interact with the apps over time
  • Retention: Includes the daily and weekly unique users to show how the apps are being adopted over time
  • Quality: Includes crash data and performance problems to show the stability of apps, and help determine resolution priorities.

"IT executives and line of business owners are facing a new mobile world where they lack on-the-go, real-time visibility into the use and success of their business-critical mobile apps," said Jeff Haynie, CEO of Appcelerator. "Appcelerator Insights arms executives with the data that they need to make better business decisions to dramatically increase productivity, maximize revenue, get closer to their users, and innovate at the speed of today's mobile world."

Appcelerator Insights will initially be made available for the iPad Air, iPad retina and iPad mini retina and will be available for download from the Apple App Store in late December 2013. Appcelerator Insights for Android devices will be available in early 2014.

Interested in learning more about Appcelerator Insights? Please register to attend our free webinar introducing our new solution on December 19, 2013 at 9am PT by visiting:
www.appcelerator.com/insightswebinar

About Appcelerator
Mobile apps are fast replacing web apps as the way we buy, share, search, learn and collaborate. Appcelerator® helps companies solve for this new mobile reality: delivering native cross-platform apps at the speed of web, mobilizing any data source, and driving success with real-time analytics -- all from an open, cloud-based platform. With the Appcelerator Platform, companies can eliminate point tools to scale mobile across the enterprise, drive innovation by unlocking backend data sources for new app capabilities, and measure the overall usage and success of the entire mobile app portfolio. Appcelerator also provides an award-winning open source mobile development environment, Titanium®. With over 60,000 mobile apps deployed on over 185 million devices, Appcelerator's solutions are backed by the world's largest mobile ecosystem, including more than 530,000 mobile developers and hundreds of ISVs and strategic partners, among them SAP, Cognizant and CSC. It serves as the mobile platform of choice for companies like eBay, Avis Budget Group, TUI Travel, Merck, Mitsubishi Electric, Zipcar, and PayPal. For more information, visit www.appcelerator.com

Media Inquiries
Vanessa Camones or Zach Servideo
theMIX agency for Appcelerator
Email Contact
415-829-7902

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