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Ebates.com 2014 Mobile Shopping Survey: Nearly Half of Americans Shop From a Mobile Device

Ebates.com, the pioneer and leader in online cash back shopping, today announced findings from its nationwide 2014 Mobile Shopping Survey that discovered nearly half (45%) of Americans shop from a mobile device.

What Do Americans Buy When On the Go?

When it comes to what people are buying from their mobile devices, choices vary by gender, though both men and women rank clothes as the #1 thing they shop for.


Top Items Men Buy From


  % of Men Who  


  Top Items Women Buy From  


  % of Women Who  

  Mobile Devices  

    Said This    

Mobile Devices

    Said This
1. Clothes     39%     1. Clothes     61%
2. Music     37%     2. Books     44%
3. Books     34%     3. Shoes     36%
4. Games     30%     4. Music     32%
5. Movies     26%     5. Toys     26%
6. Travel booking     25%     6. Games     24%

The survey also found that mobile shoppers who use Android devices are more likely than those who use Apple devices to buy games (29%), movies (26%), appliances (13%), and ironically more mobile devices (12%)! On the other hand, mobile shoppers who are Apple loyalists are more likely than those who use Android devices to buy clothes (58%), books (44%), shoes (37%), music (37%), and make travel bookings (27%).

When and Where Do Americans Shop On Their Mobile Devices?

Approximately 1 in 10 (11%) Americans shop from a mobile device daily, while one third shop from a mobile device weekly (30%). More than half (59%) of Americans admit they sneak in mobile shopping during various activities with more than one third (35%) doing so when at work. Mobile shoppers also like to indulge in some retail therapy when attending a child’s sport game (12%) and during family reunions (12%).

Why So Popular?

Nearly 6 out of 10 (59%) Americans shop on their mobile devices because they find it more convenient. More than half (52%) say it saves time, while 49% choose to shop on their mobile device to avoid waiting in line. Getting a better deal (39%) and multitasking (36%) are other reasons why Americans prefer to shop on their mobile devices.

The Latest Cure for Boredom!

Nearly 5 in 10 (49%) Americans say that shopping on their mobile device cures boredom while waiting in line. 1 in 4 (24%) entertain themselves by shopping on a mobile device while watching reality TV with their spouse and 1 in 5 (19%) confess they do it while watching sports or news with their spouse. Approximately 1 in 10 (12%) Americans cure boredom by mobile shopping during a meeting.

Saving Money with Mobile Shopping

More than half (55%) of Americans say that mobile shopping helps them save money by comparison shopping online while shopping at physical stores. Other savvy shopping benefits of mobile shopping listed by Americans include:

  • Receiving instant notifications on sales – 39%
  • Don’t have to clip physical coupons - 38%
  • Receiving instant notifications on cash back deals – 23%
  • Layering electronic coupons – 19%

Nearly 1 in 4 (38%) of Americans spend between $25 and $50 when shopping from their mobile device, while one fifth (21%) spend between $50 and $75. 1 in 10 (11%) spend more than $100 while mobile shopping.

“Mobile shoppers can count on Ebates to help them get the most bang for their buck,” said Kevin H. Johnson, CEO of Ebates, Inc. “We offer a mobile app for both Android and iOS so that no matter what device you prefer, you can always get the best deals, cash back and shipping offers from your favorite stores anytime, anywhere.”

Shoppers can download the free Ebates.com app at Google Play and the App Store.

Survey Methodology

This survey was conducted online within the United States by TNS on behalf of Ebates from March 14-17, 2014 among 1,000 adults ages 18 and older. For complete survey methodology, including raw data and weighting variables, please contact [email protected].

About Ebates.com

Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,600 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.

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