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Real Deal Time: Styria Media Group Strategically Targets Users With Relevant and Timely Offers

Styria Media Group AG, a leading news media company throughout Austria, Croatia and Slovenia, recently launched a strategic new website targeted at providing its users with timely and relevant offers and deals. The website, wogibtswas.at, capitalizes on Styria Media Group’s own big data and uses audience analysis tools from Cxense to mine that data for recommendations to site visitors.

Specifically, Styria is leveraging the Cxense Extraordinary Insight Engine (EIE™), a unique, real-time, big data platform that matches offers to the correct users based on their specific interests and exact location. The Cxense Content tool is used to capture and act upon individual and aggregated user trends and behaviors, as well as demographic, contextual and location-based information. With the real-time trending information, Cxense enables the media company to track offers that are trending at any given moment, so they can promote it further and help increase sales conversion rates.

Working with the myriad of data points it collects, the Styria site can put forward highly-relevant offers to users in real-time, much like Groupon offers discounted deals to site visitors. But unlike Groupon, by having an in-depth understanding of the individual users on their site, Styria can offer deals that users see as truly valuable. They understand that not everyone is interested in new-age beauty treatments, puppy training mats and car iPhone chargers.

With insight from Cxense, the offers can be fine-tuned to help drive the maximum clicks for the site’s offerings. Amazon-like functionality also improves the experience with prompts such as, “Other users who viewed this also viewed X,” and “Most viewed in the last X hours/days.”

“By introducing the ‘deals and offers’ area on our web site, we believe we can offer deals to our users that are really relevant to them, building a closer relationship with our audience,” said Michael Berger, Head of Digital Services at Styria. “It was a natural fit for us to work with Cxense because by increasing the likelihood of users clicking on particularly relevant offers, purchase rates will rise. Cxense helps make that happen by giving us the tools to home-in with the right offer to the right user at the right time.”

Another priority for Styria was ensuring the anonymity and privacy of its users, which is an important part of the Cxense mission and a unique attribute among content recommendation engines.

“Styria put a lot of thought into how best to provide users with compelling, relevant, timely offers, and by using their own big data to capture important facets of their relationship with users, they are doing just that,” said John M. Lervik, Cxense Founder. “We are excited to play an important role in helping this longstanding, leading news organization position itself for continued future success.”

About Styria

Founded in 1869, "Styria" is one of the leading Media Groups in Austria, Croatia and Slovenia. With roughly 2,900 employees altogether, the "Styria Media Group AG" generated a market turnover of 437 million Euros in 2012. "Styria" incorporates along with others, 9 daily and more than 24 weekly newspapers, more than 20 magazines in Austria and 40 magazines in Croatia, Slovenia and Serbia ("Adria Media"), 2 supplements, 21 online services, 2 radio programs, stake in 2 TV programs and 6 book publishers.

The "Styria" Group sees itself as a content company and regards production, selection, valuation, development and interpretation of content for different media products, as its main business. "Styria Media Group AG" manages these contents in the form of texts, graphics, pictures and sound. Visit them on the web at www.styria.com.

About Cxense

Cxense (pronounced "see-sense”) is breathing new life into the publishing industry by helping publishers succeed in a digital world. Using audience data and advanced analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers, and provide users with a better experience. By capitalizing on Big Data to match preferences and create unprecedented personalization online, publishers gain more engaged and loyal readers, higher advertising revenue and increased digital subscribership. Cxense is a global company headquartered in Oslo, Norway, with offices in New York, Buenos Aires, Copenhagen, London, Madrid, Melbourne, Miami, San Francisco, Singapore, Sao Paulo, Stockholm, Tokyo and Zurich. Current customers include The Economist, Yomiuri (the World’s largest newspaper by circulation), Polaris Media, Naspers, Tamedia, Archant, Grupo RBS, Schibsted Media Group, Eniro, MTG and Alma Media. More information at www.cxense.com

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