Welcome!

iPhone Authors: Liz McMillan, David H Deans, Carmen Gonzalez, Lori MacVittie, Daniel Keeney

News Feed Item

Swarm Launches World's First iBeacon Device for Retail SMBs

Swarm Portal Is a Smart Device That Measures Store Foot Traffic, Integrates With POS Systems and Installs in Seconds, Helping Small Business Store Owners Serve Customers Better and Grow Their Businesses Faster

SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Swarm has created the first iBeacon device for small business retailers. The Swarm Portal foot traffic counter, the newest addition to Swarm's portfolio of smart devices, is a simple and innovative way to keep track of your store's performance metrics. Portal was designed with the small business owner in mind, with easy peel-and-stick installation and store analytics on any device, anytime. By taking a consumer-centric approach to store data, and offering enterprise-grade analytics at a remarkably low price-point, Swarm is able to bring beacon-based devices to retailers of all sizes.

Swarm is addressing a multi-billion dollar small business retail market largely devoid of tools for easily capturing and analyzing in-store data. While large retailers can afford expensive systems that monitor things like store traffic and sales conversion, smaller retailers typically rely on estimates, obscuring actual performance and making it difficult to plan for staffing, inventory, marketing and more. By offering an affordable solution that delivers accurate real-time metrics, Swarm is removing retail management guesswork and helping store owners be more strategic.

"Small businesses, which represent 94% of retail establishments in the US, struggle to compete with big box stores and ecommerce companies every day," said Rudd Davis, co-founder and CEO at Swarm. "At Swarm, we want to make advanced technology simple and easy to use so that mom and pops have better tools than Walmart. Most store owners don't know how many people walked through their doors in a given day, let alone what percentage of them actually made a purchase. Existing retail monitoring and management solutions are expensive, inaccurate, require professional installation and ongoing maintenance, and fail to provide actionable insights. Swarm Portal is the first smart device for retail. It's an inexpensive, easy to use tool for helping SMB retailers operate their businesses better."

Swarm Portal is the newest device that works with the Swarm platform. Swarm has sold over 30,000 smart devices into retail locations to date and is the worldwide leader in retail beacons. iBeacon is a new technology that extends location services in Apple's mobile operating system, iOS. Today, Swarm Portal uses bluetooth to relay foot traffic information wirelessly to the retailer's smartphone or tablet. Retailers can use Portal's iBeacon capabilities to engage with shoppers personally, and Swarm will provide even more valuable insights to a retail owner all in one centralized dashboard.

"Swarm has been extremely helpful to my business, and the Portal device takes it to another level with increased accuracy, automated notifications, and access to my store's metrics through the app," said Jim Tuttle, owner of the Bike Peddler, an Oregon-based sporting goods retailer. "This is truly a must-have tool for small business owners."

Product Features:

  • Measure foot traffic - Swarm Portal's sensors count each visitor to a physical retail store and the device relays that data to the retail store owner via Swarm's mobile application for retailers
  • POS integration - Swarm has established relationships with 15 of the top point-of-sale (POS) providers, enabling retailers' transactional data to automatically sync with Swarm's app
  • Track goals - Swarm Portal allows retailers to monitor traffic and revenue goals and measure progress, including marketing campaign results, directly from the Swarm app
  • Set-up and maintenance - Swarm Portal installs in seconds with a peel-and-stick approach and syncs wirelessly over Bluetooth - its replaceable battery lasts for a full year
  • Status alerts - Swarm Portal glows different colors to indicate status such as low battery. These alerts are also presented in the Swarm app.
  • Enhanced store app functionality - For retailers who have their own store app, Swarm Portal offers enhanced app features such as the ability to push offers and product information based on the shoppers location within the store

"Companies like Nest and Dropcam have brought smart devices into the home, and I'd like to think we're doing the same for small businesses. The overwhelming response from the market suggests we're doing just that," said Ryan Denehy, co-founder and EVP of Sales at Swarm.

About Swarm
Founded in 2012, Swarm is a venture-backed technology company with headquarters in San Francisco, California, and offices in New York and Australia. Swarm is committed to helping SMB retailers build better businesses through powerfully simple technology.

Media contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...