Click here to close now.

Welcome!

iPhone Authors: Liz McMillan, Mike Kavis, Lori MacVittie, Dana Gardner, Carmen Gonzalez

News Feed Item

Swarm Launches World's First iBeacon Device for Retail SMBs

Swarm Portal Is a Smart Device That Measures Store Foot Traffic, Integrates With POS Systems and Installs in Seconds, Helping Small Business Store Owners Serve Customers Better and Grow Their Businesses Faster

SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Swarm has created the first iBeacon device for small business retailers. The Swarm Portal foot traffic counter, the newest addition to Swarm's portfolio of smart devices, is a simple and innovative way to keep track of your store's performance metrics. Portal was designed with the small business owner in mind, with easy peel-and-stick installation and store analytics on any device, anytime. By taking a consumer-centric approach to store data, and offering enterprise-grade analytics at a remarkably low price-point, Swarm is able to bring beacon-based devices to retailers of all sizes.

Swarm is addressing a multi-billion dollar small business retail market largely devoid of tools for easily capturing and analyzing in-store data. While large retailers can afford expensive systems that monitor things like store traffic and sales conversion, smaller retailers typically rely on estimates, obscuring actual performance and making it difficult to plan for staffing, inventory, marketing and more. By offering an affordable solution that delivers accurate real-time metrics, Swarm is removing retail management guesswork and helping store owners be more strategic.

"Small businesses, which represent 94% of retail establishments in the US, struggle to compete with big box stores and ecommerce companies every day," said Rudd Davis, co-founder and CEO at Swarm. "At Swarm, we want to make advanced technology simple and easy to use so that mom and pops have better tools than Walmart. Most store owners don't know how many people walked through their doors in a given day, let alone what percentage of them actually made a purchase. Existing retail monitoring and management solutions are expensive, inaccurate, require professional installation and ongoing maintenance, and fail to provide actionable insights. Swarm Portal is the first smart device for retail. It's an inexpensive, easy to use tool for helping SMB retailers operate their businesses better."

Swarm Portal is the newest device that works with the Swarm platform. Swarm has sold over 30,000 smart devices into retail locations to date and is the worldwide leader in retail beacons. iBeacon is a new technology that extends location services in Apple's mobile operating system, iOS. Today, Swarm Portal uses bluetooth to relay foot traffic information wirelessly to the retailer's smartphone or tablet. Retailers can use Portal's iBeacon capabilities to engage with shoppers personally, and Swarm will provide even more valuable insights to a retail owner all in one centralized dashboard.

"Swarm has been extremely helpful to my business, and the Portal device takes it to another level with increased accuracy, automated notifications, and access to my store's metrics through the app," said Jim Tuttle, owner of the Bike Peddler, an Oregon-based sporting goods retailer. "This is truly a must-have tool for small business owners."

Product Features:

  • Measure foot traffic - Swarm Portal's sensors count each visitor to a physical retail store and the device relays that data to the retail store owner via Swarm's mobile application for retailers
  • POS integration - Swarm has established relationships with 15 of the top point-of-sale (POS) providers, enabling retailers' transactional data to automatically sync with Swarm's app
  • Track goals - Swarm Portal allows retailers to monitor traffic and revenue goals and measure progress, including marketing campaign results, directly from the Swarm app
  • Set-up and maintenance - Swarm Portal installs in seconds with a peel-and-stick approach and syncs wirelessly over Bluetooth - its replaceable battery lasts for a full year
  • Status alerts - Swarm Portal glows different colors to indicate status such as low battery. These alerts are also presented in the Swarm app.
  • Enhanced store app functionality - For retailers who have their own store app, Swarm Portal offers enhanced app features such as the ability to push offers and product information based on the shoppers location within the store

"Companies like Nest and Dropcam have brought smart devices into the home, and I'd like to think we're doing the same for small businesses. The overwhelming response from the market suggests we're doing just that," said Ryan Denehy, co-founder and EVP of Sales at Swarm.

About Swarm
Founded in 2012, Swarm is a venture-backed technology company with headquarters in San Francisco, California, and offices in New York and Australia. Swarm is committed to helping SMB retailers build better businesses through powerfully simple technology.

Media contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...