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In the Battle of the Brands, Google Beats Apple

Google, Twitter, Amazon, IBM, Apple, Facebook, Microsoft. Just because they’re all tech companies does not mean they look the same, act the same, or attract the same users. Google sells ads, while Apple sells iProducts, while Amazon sells everything else. But one universal feature of these companies is the value of their brands – and the importance of protecting and enhancing those brands. A recent report from Millward Brown, a marketing firm specia...


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More Stories By Bob Gourley

Bob Gourley, former CTO of the Defense Intelligence Agency (DIA), is Founder and CTO of Crucial Point LLC, a technology research and advisory firm providing fact based technology reviews in support of venture capital, private equity and emerging technology firms. He has extensive industry experience in intelligence and security and was awarded an intelligence community meritorious achievement award by AFCEA in 2008, and has also been recognized as an Infoworld Top 25 CTO and as one of the most fascinating communicators in Government IT by GovFresh.