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Report: Apple Acquired Social Search Engine ‘Spotsetter’

Spotsetter

Spotsetter, a social search engine using big data to offer personalized recommendations as to places to go, has been quietly snapped up by Apple, TechCrunch has learned. The technology, which involves layering social data on top of a maps interface could be used to beef up Apple Maps with features competitor Google lacks. The deal, we understand, was mainly about acquiring the technology and the talent of the two founders, ex-Google Maps engineer Stephen Tse and Johnny Lee (whose LinkedIn profiles also now point to their move to Apple). Some of the company’s team also joined Apple, but not all. Spotsetter debuted during AngelPad’s Spring 2012 class, then later went on to raise $1.3 million in seed funding from Rahul Prakash, 2020 Ventures, Javelin Venture Partners in addition to AngelPad, according to CrunchBase. We don’t know the specifics of the deal terms at this time, but hear that the “investors are happy,” so to speak.

Read the full story at TechCrunch.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.