Welcome!

iPhone Authors: Natalie Lerner, Gilad Parann-Nissany, Carmen Gonzalez, Elizabeth White, David H Deans

News Feed Item

Boys & Girls Clubs of America Sounds the Alarm for Kids in America

Historic Great Futures Campaign launch declares: "When school's out, Clubs are in."

ATLANTA, Aug. 1, 2014 /PRNewswire-USNewswire/ -- Yesterday, Boys & Girls Clubs of America (BGCA) launched Great Futures: the Campaign for America's Kids by taking over Times Square, the Web and communities nationwide with a powerful message – "When school's out, Clubs are in." The day's activities celebrated the Campaign, the largest in BGCA's 100-year-plus history, which calls attention to the critical role of after-school and summer programs in helping kids reach their potential.

Kids cheer during a stage performance at Boys & Girls Clubs of America's launch of the Great Futures Campaign to call attention to the critical role of out-of-school time for kids on Thursday, July 31, 2014 in Times Square, New York. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.

"Today, we launched an unprecedented Campaign in an unprecedented way. From Times Square to the Web to Main Street, Boys & Girls Clubs sounded the alarm to galvanize the nation in support of kids," said Jim Clark, President and CEO for Boys & Girls Clubs of America. "America's youth are facing serious issues, so we're elevating an often-overlooked part of the solution: out-of-school time. Through today's events to mark the start of the Campaign, Boys & Girls Clubs across the country joined together to advocate for kids and garner support for critical after-school and summer programs."

Times Square Takeover
The launch kicked off with a special rally featuring celebrity guests, high-profile supporters and Club kids, hosted by entertainer and Club alum Nick Cannon. The event featured a pop-up performance by Grammy Award-winning artist and fellow Club alum Ne-Yo. Ne-Yo took the stage after a collective countdown to 3 p.m. to symbolize the time when the school bell rings and kid are in need of after-school programs. Other Boys & Girls Club alumni and supporters who joined the rally included Yankee star pitcher CC Sabathia, Olympic great Jackie Joyner-Kersee, music artist Estelle and entertainer Adrienne Bailon. Reinforcing the vital impact of Boys & Girls Clubs in helping kids pursue their dreams, the event featured performances from talented Club youth, including singing, dancing, karate and African drums, as well as crowd-pleasing entertainment by the Radio Disney Road Crew. Thousands celebrated with Boys & Girls Club kids, partners and supporters at Times Square while hundreds of thousands worldwide joined the excitement by viewing the event live online, courtesy of Comcast/NBCUniversal.

During the event, Timothy (Timbaland) and Monique Mosley (a Club alumna) issued a #Great Futures $1 Million Match Challenge through their Always Believing Foundation to inspire the public and their peers in the entertainment, corporate and philanthropic communities to take action and provide support. Now through Sept. 15, all donations made at greatfutures.org will be matched dollar-for-dollar up to $1 million.

"Bell Heard 'Round the Web"
The Campaign kick-off was amplified through an innovative digital disruptor called the "School Bell Heard 'Round the Web." BGCA's partners, supporters, brand ambassadors and celebrity alumni helped to spread the word through social media to create awareness and drive action. Many partners also featured Campaign messaging on their websites and audio/visual displays, including Pandora and AT&T, which interrupted its programming to broadcast the Boys & Girls Club message.

BGCA's celebrity alumni and ambassadors, including LeBron James, Ashanti, Michael Phelps, Kelly Rowland, Timbaland and Nick Cannon, also took to social media to show their support. In total, the Campaign's digital and social efforts reached hundreds of millions during the launch.


Traditional media also helped to galvanize the 3 p.m. moment. Utilizing BGCA's compelling new public service announcement, media partners such as Comcast/NBCUniversal, Disney, and RadioOne delivered a strong message urging the public to support programs that keep kids safe and engaged during out-of-school time. Additionally, the event in Times Square featured a take-over of a number of billboards at "the crossroads of the world" to call attention to the issue and engage passersby to take action.

Launch Across America
The Great Futures Campaign launch activities extended beyond the Big Apple with activations around the country. BGCA took the Campaign for America's Kids to Capitol Hill, engaging a number of congressional leaders to participate in the Campaign launch and spread the message via their social media channels.

Across the country, thousands of Clubs activated the Campaign in their communities with events and rallies as well as grassroots marketing and advertising efforts. These included the Boys & Girls Clubs of Greater Fort Worth, Texas, hosting an event to "Take the Roof Off the Club" in the Fort Worth Sundance Plaza and more than 160 members of the Boys & Girls Clubs of Chicago rallying in the downtown area and taking over the Great Hall at Union Station with a choreographed dance.

Partners Champion the Cause
Joining Boys & Girls Clubs for this historic launch were more than 55 corporate and media champions who made the historic launch possible. These supporters included: Founding Great Futures Partners The Coca-Cola CompanyDeerbrook Charitable TrustDisneyTaco Bell Foundation for TeensToyotaThe Wallace FoundationWellPoint Foundation; Robert W. Woodruff Foundation; and University of Phoenix; as well as Great Futures Philanthropists the Mosleys along with Larry and Collette Young; and Premier Media Partners Comcast/NBCUniversal and Disney.

"We're calling on America to join us in creating more great futures for kids. It's not too late – with the Campaign launch, we're just getting started," said Clark. "This is a call to action to individuals as well as the public, private and nonprofit sectors. Together, we can change America's future by opening the door for kids during out-of-school time. Visit GreatFutures.org to learn more, find a local Club and get involved."

For more information about the Great Futures Campaign and our supporters, visit GreatFutures.org or #GreatFutures.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

Music mogul Timothy (Timbaland), center, and Monique Mosley issue a #GreatFutures $1 Million Match Challenge through their Always Believing Foundation at Boys & Girls Clubs of America's launch of the Great Futures Campaign to call attention to the critical role of out-of-school time for kids, Thursday, July 31, 2014, in New York. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.
Entertainer Nick Cannon, center, hosts Boys & Girls Clubs of America's launch of the Great Futures Campaign, to call attention to the critical role of out-of-school time for kids, in New York's Times Square, Thursday, July 31, 2014. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.
Grammy-award winning artist Ne-Yo performs at Boys & Girls Clubs of America's launch of the Great Futures Campaign to call attention to the critical role of out-of-school time for kids, Thursday, July 31, 2014, in New York. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.
Billboards during Boys & Girls Clubs of America's launch of the Great Futures Campaign to call attention to the critical role of out-of-school time for kids on Thursday, July 31, 2014 in Times Square, New York. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.
Ne-Yo performs during Boys & Girls Clubs of America's launch of the Great Futures Campaign to call attention to the critical role of out-of-school time for kids on Thursday, July 31, 2014 in Times Square, New York. BGCA took over Times Square to “redefine the opportunity equation” and garner support for after-school and summer programs that empower youth toward success.
 Boys & Girls Clubs of America (BGCA) Great Futures: the Campaign for America's Kids

Photo - http://photos.prnewswire.com/prnh/20140801/132644 
Photo - http://photos.prnewswire.com/prnh/20140801/132645 
Photo - http://photos.prnewswire.com/prnh/20140801/132646 
Photo - http://photos.prnewswire.com/prnh/20140801/132647 
Photo - http://photos.prnewswire.com/prnh/20140801/132648 
Photo - http://photos.prnewswire.com/prnh/20140801/132667
Logo - http://photos.prnewswire.com/prnh/20140730/131716

SOURCE Boys & Girls Clubs of America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...