|By PR Newswire||
|August 1, 2014 02:33 PM EDT||
ATLANTA, Aug. 1, 2014 /PRNewswire-USNewswire/ -- Yesterday, Boys & Girls Clubs of America (BGCA) launched Great Futures: the Campaign for America's Kids by taking over Times Square, the Web and communities nationwide with a powerful message – "When school's out, Clubs are in." The day's activities celebrated the Campaign, the largest in BGCA's 100-year-plus history, which calls attention to the critical role of after-school and summer programs in helping kids reach their potential.
"Today, we launched an unprecedented Campaign in an unprecedented way. From Times Square to the Web to Main Street, Boys & Girls Clubs sounded the alarm to galvanize the nation in support of kids," said Jim Clark, President and CEO for Boys & Girls Clubs of America. "America's youth are facing serious issues, so we're elevating an often-overlooked part of the solution: out-of-school time. Through today's events to mark the start of the Campaign, Boys & Girls Clubs across the country joined together to advocate for kids and garner support for critical after-school and summer programs."
Times Square Takeover
The launch kicked off with a special rally featuring celebrity guests, high-profile supporters and Club kids, hosted by entertainer and Club alum Nick Cannon. The event featured a pop-up performance by Grammy Award-winning artist and fellow Club alum Ne-Yo. Ne-Yo took the stage after a collective countdown to 3 p.m. to symbolize the time when the school bell rings and kid are in need of after-school programs. Other Boys & Girls Club alumni and supporters who joined the rally included Yankee star pitcher CC Sabathia, Olympic great Jackie Joyner-Kersee, music artist Estelle and entertainer Adrienne Bailon. Reinforcing the vital impact of Boys & Girls Clubs in helping kids pursue their dreams, the event featured performances from talented Club youth, including singing, dancing, karate and African drums, as well as crowd-pleasing entertainment by the Radio Disney Road Crew. Thousands celebrated with Boys & Girls Club kids, partners and supporters at Times Square while hundreds of thousands worldwide joined the excitement by viewing the event live online, courtesy of Comcast/NBCUniversal.
During the event, Timothy (Timbaland) and Monique Mosley (a Club alumna) issued a #Great Futures $1 Million Match Challenge through their Always Believing Foundation to inspire the public and their peers in the entertainment, corporate and philanthropic communities to take action and provide support. Now through Sept. 15, all donations made at greatfutures.org will be matched dollar-for-dollar up to $1 million.
"Bell Heard 'Round the Web"
The Campaign kick-off was amplified through an innovative digital disruptor called the "School Bell Heard 'Round the Web." BGCA's partners, supporters, brand ambassadors and celebrity alumni helped to spread the word through social media to create awareness and drive action. Many partners also featured Campaign messaging on their websites and audio/visual displays, including Pandora and AT&T, which interrupted its programming to broadcast the Boys & Girls Club message.
BGCA's celebrity alumni and ambassadors, including LeBron James, Ashanti, Michael Phelps, Kelly Rowland, Timbaland and Nick Cannon, also took to social media to show their support. In total, the Campaign's digital and social efforts reached hundreds of millions during the launch.
Traditional media also helped to galvanize the 3 p.m. moment. Utilizing BGCA's compelling new public service announcement, media partners such as Comcast/NBCUniversal, Disney, and RadioOne delivered a strong message urging the public to support programs that keep kids safe and engaged during out-of-school time. Additionally, the event in Times Square featured a take-over of a number of billboards at "the crossroads of the world" to call attention to the issue and engage passersby to take action.
Launch Across America
The Great Futures Campaign launch activities extended beyond the Big Apple with activations around the country. BGCA took the Campaign for America's Kids to Capitol Hill, engaging a number of congressional leaders to participate in the Campaign launch and spread the message via their social media channels.
Across the country, thousands of Clubs activated the Campaign in their communities with events and rallies as well as grassroots marketing and advertising efforts. These included the Boys & Girls Clubs of Greater Fort Worth, Texas, hosting an event to "Take the Roof Off the Club" in the Fort Worth Sundance Plaza and more than 160 members of the Boys & Girls Clubs of Chicago rallying in the downtown area and taking over the Great Hall at Union Station with a choreographed dance.
Partners Champion the Cause
Joining Boys & Girls Clubs for this historic launch were more than 55 corporate and media champions who made the historic launch possible. These supporters included: Founding Great Futures Partners The Coca-Cola Company; Deerbrook Charitable Trust; Disney; Taco Bell Foundation for Teens; Toyota; The Wallace Foundation; WellPoint Foundation; Robert W. Woodruff Foundation; and University of Phoenix; as well as Great Futures Philanthropists the Mosleys along with Larry and Collette Young; and Premier Media Partners Comcast/NBCUniversal and Disney.
"We're calling on America to join us in creating more great futures for kids. It's not too late – with the Campaign launch, we're just getting started," said Clark. "This is a call to action to individuals as well as the public, private and nonprofit sectors. Together, we can change America's future by opening the door for kids during out-of-school time. Visit GreatFutures.org to learn more, find a local Club and get involved."
For more information about the Great Futures Campaign and our supporters, visit GreatFutures.org or #GreatFutures.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
Photo - http://photos.prnewswire.com/prnh/20140801/132644
Photo - http://photos.prnewswire.com/prnh/20140801/132645
Photo - http://photos.prnewswire.com/prnh/20140801/132646
Photo - http://photos.prnewswire.com/prnh/20140801/132647
Photo - http://photos.prnewswire.com/prnh/20140801/132648
Photo - http://photos.prnewswire.com/prnh/20140801/132667
Logo - http://photos.prnewswire.com/prnh/20140730/131716
SOURCE Boys & Girls Clubs of America
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US and large in-house IT organizations.
Oct. 30, 2014 06:00 PM EDT Reads: 3,187
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Oct. 30, 2014 05:30 PM EDT Reads: 2,176
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 30, 2014 05:30 PM EDT Reads: 1,235
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
Oct. 30, 2014 02:00 PM EDT Reads: 2,549
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 30, 2014 12:15 PM EDT Reads: 2,063
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
Oct. 30, 2014 12:00 PM EDT Reads: 1,718
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 30, 2014 11:00 AM EDT Reads: 2,167
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Oct. 30, 2014 08:00 AM EDT Reads: 1,563
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Oct. 30, 2014 07:30 AM EDT Reads: 2,263
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
Oct. 29, 2014 11:00 PM EDT Reads: 1,525
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Oct. 29, 2014 05:00 PM EDT Reads: 1,632
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Oct. 29, 2014 02:15 PM EDT Reads: 2,064
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
Oct. 29, 2014 01:00 PM EDT Reads: 1,603
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Oct. 29, 2014 10:00 AM EDT Reads: 2,049
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
Oct. 29, 2014 10:00 AM EDT Reads: 2,117
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 29, 2014 09:00 AM EDT Reads: 2,080
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.
Oct. 29, 2014 08:00 AM EDT Reads: 1,641
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research's network of 200+ independent analysts provides new content daily that bridges the gap between break...
Oct. 28, 2014 11:45 PM EDT Reads: 1,669
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Oct. 28, 2014 03:00 PM EDT Reads: 1,607
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Oct. 28, 2014 12:00 PM EDT Reads: 1,951