The first platform to enable highly interactive AJAX advertisements on mobile phones, including the iPhone, has just been released. Relevantis, Inc. says that its Dynamic Ads solution allows advertisers to interact with customers "in a personalized and engaging manner."

"Animation and rich media are all enabled in an ultra-fast manner," said Relevantis CEO Scott Searle. "We believe mobile advertising shouldn't slow down the user experience. Our Dynamic Ads are lightning fast and fun to use. The result is a great dialog between customers and advertisers that wasn't previously possible on a mobile phone."

Offered as a stand-alone component or as part of the company's Universal Ad Platform, the Dynamic Ads solution is optimized for iPhone and other next-generation mobile devices such as Nokia N-Series and Microsoft Windows Mobile phones, Searle said. 

"The solution delivers a powerful toolkit for publishers and advertisers: Publishers are able to charge for impressions as well as actions, such as clicking to call the advertiser; advertisers are able to offer engaging ad content that was not previously possible on mobile phones," he added.

According to Searle, developers of iPhone applications and iPhone-optimized web sites will be able to use the solution to monetize their content, offering consumers a free, ad-supported experience.

In what he claims is a first for mobile phones, users will be able to interact with ads without leaving the publisher's web site, Searle said.

"For example, users viewing an automobile advertisement are able to touch the ad and instantly see more details in an animated fashion. Additionally, users can perform meaningful actions within the expanded ad, such as calling to schedule a test drive of the car."

The release comes hot on the heels of Apple's recently announced iPhone SDK.