| By Wireless News Desk | Article Rating: |
|
| April 3, 2008 01:30 PM EDT | Reads: |
5,048 |
Greenlight Wireless announced the release of the Skweezer Application
Programming Interface (API), which assists developers with integrating
Skweezer's content mobilization technology into new applications.
Skweezer, a Web-based service that compresses desktop Web content for use on
cell phones, has been integrated into a wide range of applications since its
release in 2003. Installed mobile browsers, mobile Web site directories, and
even Apple widgets are just a few ways that Skweezer has been integrated into
the latest wave of Web application mashups.
"In the past, enterprising programmers needed to experiment with
Skweezer parameters through trial and error," said Greenlight Wireless
president Mark Sieve. "The Skweezer API makes integrating Skweezer
technology very easy and, once our advertising component is in place,
profitable as well."
The Skweezer API will be integrated with Greenlight Wireless' converged
online advertising solution, which provides ads to both desktop and mobile
traffic. This combination will allow programmers to add Skweezer technology to
their application and at the same time monetize their mobile Web traffic with
high-yielding cost-per-click ads.
Skweezer technology compresses and reformats content being downloaded, so
that it loads faster, looks better, and is easier to navigate. Skweezer has
introduced many mobile browsing innovations and has won several awards in 2007,
including a Gold Star in the Mobile Star Awards and Best Web Compression
Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer
is completely platform-independent and can be accessed from Pocket PC, Palm, MS
Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.
For more information on Greenlight Wireless,
contact Monica Sato msato@gwcorp.net at Greenlight
Wireless.
Published April 3, 2008 Reads 5,048
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
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