Often called the Semantic or Pervasive Web, Web 3.0 brings a level of artificial intelligence to transform the Internet from a searchable catalog to a personal guide that can reason in a human-like fashion and provide users with more services and options for social networks. This session will map out the world of Web 3.0, exploring the unique benefits for end users, as well as opportunities for businesses. Using specific examples, Jon Doyle will demonstrate how Web 3.0 will change the way users interact with the Web ¬ from planning and booking an entire vacation to automatically scheduling doctor's appointments based on personal preferences.