Demystify what it takes to build a web application that can scale to the millions of users in the iPhone ecosystem. Learn about the need for pre-development architecture and the requirements for the deployment and ongoing maintenance environment for the applications. In this session we will discuss real-world examples of how good ideas can go completely wrong.

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Speaker Bio: Guy Naor is CTO of Morph Labs, Inc. A veteran of the technology world, building and implementing software solutions since 1981, in his most recent role he served as CTO of Famundo, a Web 2.0 start-up. Prior to that, he led the development of Goldmine software for four years and has served as an advisor and a consulting architect on a variety of Web 2.0 products.

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