SAP, in a Salesforce-beware move, has Web 2.0'd its next-generation CRM 2007 kit so it'll work on Apple iPhones and load business contacts, info on prospects and account data. It told Reuters, which was in Boston for the unveiling, that it was responding to demand and that businesspeople prefer the iPhone to the Blackberry, Treo or Microsoft-based devices. The widgetry, which uses a drag-and-drop interface adapted from Google's iGoogle, is due out later this month. SAP will do the hosting. CRM 2007 also runs on more conventional devices like PCs.