The Dutch-based geo-location and social networking service provider GyPSii has released a new web-based GyPSii iPhone application. GyPSii also confirmed that it would produce a 'native' version of its application using Apple's Software Developer Kit (SDK) which is scheduled to be launched later this week, providing seamless access for all Apple users, from the desktop, to the iPhone.

"We don’t want iPhone users who were keen social networkers to have to wait any longer for the only social networking platform specifically designed for location-enabled mobile phones to be available for their handset," said GyPSii CEO, Dan Harple.

"We’ll work with the SDK as soon as it becomes available,” he continued, “and then we will be uniquely offering both web and native versions of our application for iPhone users.”

GyPSii is taking advantage of its extensible product architecture, he added, enabling use of technologies (like Apple’s Safari) to make its advanced, geo-location features possible on the iPhone.

"In supporting these advances in web technology, GyPSii delivers an optimal location-based experience on a mobile device, or on a desktop computer, or even via a set-top box," said Harple.

The new web-based GyPSii iPhone application, he noted, integrates its multiple services into a single interface, making it easy for users to enjoy a wide range of new and exciting location-based features and services, along with social networking – "all using the fluid, intuitive touch-screen user interface of the iPhone," said Amsterdam-based Harple.