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iPhone is Paying off Big for Both Apple and AT&T
'The iPhone has shifted power in the US smartphone market away from carriers and mobile software companies, and toward hardware companies like Apple,' said Michael Mace, a principal at Rubicon Consulting, as Rubicon today released a new survey showing that the iPhone is providing big benefits to both its users and the companies that sell it. 'The challenge for Apple is moving iPhone demand beyond early adopters and current Apple customers,' Mace added.
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