Greenlight Wireless announced the release of the Skweezer Application Programming Interface (API), which assists developers with integrating Skweezer's content mobilization technology into new applications.

Skweezer, a Web-based service that compresses desktop Web content for use on cell phones, has been integrated into a wide range of applications since its release in 2003. Installed mobile browsers, mobile Web site directories, and even Apple widgets are just a few ways that Skweezer has been integrated into the latest wave of Web application mashups.

"In the past, enterprising programmers needed to experiment with Skweezer parameters through trial and error," said Greenlight Wireless president Mark Sieve. "The Skweezer API makes integrating Skweezer technology very easy and, once our advertising component is in place, profitable as well."

The Skweezer API will be integrated with Greenlight Wireless' converged online advertising solution, which provides ads to both desktop and mobile traffic. This combination will allow programmers to add Skweezer technology to their application and at the same time monetize their mobile Web traffic with high-yielding cost-per-click ads.

Skweezer technology compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

For more information on Greenlight Wireless, contact Monica Sato msato@gwcorp.net  at Greenlight Wireless.